Today, ebay announced the launch of WorldofGood.com a “people positive” and “eco positive” online marketplace featuring hundreds of sellers (including yours truly!) that offer eco-friendly, vegan and Fair Trade goods. With the power of ebay technology and the eye-soothing marketing and graphics of World of Good, shoppers are now completely empowered to align their values with their purchases and can easily browse through thousands of products with the comfort and confidence that they are shopping in a socially and environmentally responsible manner!
More than just a typical online shopping experience, WorldofGood.com features a very active community site where you can join in-depth discussions on relevant issues, post a blog, or ask that question about being ‘green’ that’s been hanging around the back of your head for so long.
Worldofgood.com also takes corporate transparency to an all new level by bringing shoppers up close and personal to the people behind the products on every single product page! Not only is every seller required to be verified by an independent “Trust Provider” that ensures a core set of ethical and environmental standards are met, such as Coop America, Aid to Artisans, and B Corp (among many others), but every product features a photo and story about the person who actually made the product.
Each product also comes with an easy to read guide on how that particular purchase is helping the planet. Called “Goodprint”, this guide lists how each product helps people, the environment, animals or a specific cause by, for example, empowering the producers, using eco-friendly production, or preserving a species. Shoppers can browse products by the “goodprint” that matters most to them so that they can control exactly what impact their purchase makes. Shoppers can also weed through the listings by shopping by category, region of the world, price range, or trust provider.
This is an incredibly exciting leap forward for small Fair Trade businesses like ours. Worldofgood.com is seamlessly linked to ebay.com putting ethical shopping choices in front of ebay’s 84 million active users worldwide! We encourage you to spread the word, join the fun, check it out, and do a little shopping!
Last weekend we traveled all the way over to the other side of the country to meet thousands of enthusiastic shoppers and activists at the 2nd annual Seattle Green Festival! It was a crazy busy weekend and we had a ton of fun. Seattle is an incredibly warm and supportive community and we applaud them for continuing their part of the effort to fight global warming, poverty and injustice in our world.
The weekend was filled with excellent food (all vegan and organic of course!), inspiring speakers including journalist Amy Goodman and economist David Korten, great networking with other Green America approved social businesses and organizations, and tons and tons of awesome shopping!
Here are some photos of our booth space (shared with our favorite brother company Fair Trade Sports) and the jam packed event to give you a little taste of what you missed. If you’re in Chicago or Denver, heads up that Green Festival is on its way to you next month! While we won’t be there this time, we hope you still check it out!
Last month, we had a blast at Coop America’s 
Autonomie Project's Blog 