“It’s not easy being green”, or so a famous frog puppet once asserted. Perhaps that statement could be reshaped today to read “it ain’t easy understanding just what the heck ‘green’ precisely means in a more environmentally aware society”. In our modern world, terms like “green” and “organic” are sometimes tossed around like any “It” word of the day. They have been uttered so often and written about so much that they somehow they tend to lose meaning in the hustle and bustle of day to day life.
In the 80’s something that was “bad” was suddenly “good”. In the 90’s “Phat” no longer referred only to the girth of one’s waistline, but to the amount of coolness a person or object possessed. Each new bit of jargon caused the mass confusion of parents world wide. Are “green” and “organic” contemporary examples of vernacular that leave not only moms and dads scratching their heads, but also saddle young and old alike with the question, just what does it mean to be green?
We as a society are lead to believe that by purchasing something that is labeled “green” or “organic” that we are somehow doing something good, or “bad” for you children of the 1980’s, without perhaps thinking about the meaning behind the terms. It can not be denied that these words can be used as advertising ploys, as environmentalism has become a hot issue, surely some greedy people and companies will use that trend to their advantage. Slapping a buzz word on to a product in an effort to cash in on its trendiness is not a new practice in consumerism. Only few years back, as Atkins diet mania hit entered the publics collective consciousness, a “carb-free” label meant sudden financial success for an array of barely edible products.
So if Green no longer just refers to the color of money, or popular fictional frogs with a penchant for dating pigs, then what does it mean? My own understanding is that for something to be Green, it should exemplify both social and environmental consciousness in action. This is not to say that my understanding is completely correct. There are still the seemingly unanswerable questions, such as what if somethings production is good for the earth but bad for the people producing the product? Or vice versa? Is the environmentally sound option always the most socially aware choice? Is it always worth shelling out extra money for organic food when one can not always be certain what “organic” means, let alone if the product at hand is actually organic? For a person with a fair amount of Catholic guilt, this endless stream of moral queries can become maddening, trust me.
Perhaps the only truth is that life is not easy. Even things that are supposed to be made simpler by the advent of such modern conveniences, such as grocery stores and online shopping, are not as easy as they appear to be on the surface. Of course, they can be simple, one can thoughtlessly buy things and only think of the immediate results, and let’s be honest, most people make purchases or perform actions based on immediate gratification from time to time, and I for one am not here to judge you for things I am myself guilty of. Maybe we should look at the Green movement as a reminder- a reminder to not be lazy just because it is an option, a reminder that sometimes research is required in making our own informed decisions, a reminder to not blindly trust simplistic labels to make our decisions for us, and a reminder that we, like Mr. Kemit the frog himself, must accept that it is not always easy being Green, but most worthwhile things in this life tend not to be effortless.