You remember that childhood rhyme: “I scream, you scream, we all scream for Fair Trade ice cream! ” Ok so maybe the childhood rhyme didn’t include Fair Trade, but it does now! This week was a triumphant one for the Fair Trade world, as ever popular ice cream giant, Ben & Jerry’s announced all their ice cream will be fully Fair Trade certified by 2013! That means all ingredients used in over a hundred delectable flavors will be Fair Trade certified!!! The Fair Trade world is buzzing about this recent development as well as mainstream media outlets including the BBC. In fact, Ben Cohen & Jerry Greenfield were interviewed on the BBC about these changes (click to watch the video).
It may come to no surprise that a hippie-esque, responsible company from Vermont would make such a commitment, however it has been a long time coming. In 2005, Ben & Jerry’s became the first ice cream company to source some of their ingredients through Fair Trade means and currently provide Fair Trade flavors such as Chocolate, Vanilla and Coffee Heath Bar Crunch. Ben & Jerry state themselves that if it weren’t for their corporate partners, Unilever, the transition to Fair Trade would have happened long ago. It looks like they have finally convinced the higher-ups going Fair Trade is the natural evolution for a company like Ben & Jerry’s. It is encouraging to see major companies like this hop on board and we certainly hope it becomes a trend.
Such a commitment by a company as large as Ben & Jerry’s will make a huge impact. Not only will it bring Fair Trade directly into the American mainstream marketplace (bringing awareness right to our doorsteps), but it will also provide a partnership with several Fair Trade cooperatives, totaling close to 27,000 farmers! Wow! This is really going to affect several people in this world and the achievement should be celebrated. FLO’s Chief Executive, Rob Cameron put it best when he stated, ” Tackling poverty and sustainable agriculture through trade may not be easy but it is always worth it, and Ben & Jerry’s has demonstrated real leadership in laying out this long-term ambition to engage with smallholders, who grow nuts, bananas, vanilla, cocoa and other Fair Trade-certified ingredients.”
We, at Autonomie Project, also want to extend our Thanks and Congratulations to the Ben & Jerry’s team for their Fair Trade pledge! We have had the pleasure of working with some of their staff on the Fair Trade Boston committee. Here in Boston, we have a deep dedication to Fair Trade and are currently working together on a Fair Trade Towns Initiative to help Boston become a Fair Trade City! We are getting closer and closer to making our wonderful city a Fair Trade certified city and we are glad we have Ben & Jerry’s walking with us. Now if they would just make a vegan flavor or two, we could celebrate this Fair Trade by none other than eating some ice cream!