The tangible world that we once knew is long gone. Paper records, the Dewey Decimal system, and paper money protected under lock and key, is a dwindling reality. The United States’ entire economic system is represented by a keyboard stroke. Business owners have substituted office space and filing cabinets for cell phones. Moms have replaced crumbled pieces of paper with grocery list apps.

Purchasing a smartphone, particularly an iphone, has proven to be a valuable investment for millions of people. If you are not a small business owner, or a mom, or a banker, but an environmentally conscious participant in the game of life, your iphone purchase can be just as valuable an investment as theirs have been.

I have put together a list of Apps that promote a ‘greener’ lifestyle, and in doing so, discovered the remarkable impact of a seemingly indulgent purchase.

My Carbon Footprint: This app was created by the Blue Chip Marketing Company. It is an easy-to-use application that lets you calculate your carbon footprint. Getting started, you are prompted to answer 10 initial questions and then 1 question everyday after that, to track your impact on the environment.

Free 2 Work: Supported by the company Juniper Networks and U.S. Department of State’s Office to Monitor and Combat Trafficking in Person, this app is part of a larger movement that grades companies based on their labor practices. The Free2Work app was designed to allow consumers to easily browse companies’ labor practices, and aid in making socially conscious purchases. This is app is free to download, and very easy to use.

A Real Tree: Created by Mokugift, this app allows you to plant a tree from your iphone. It is truly remarkable. The trees are planted in one of 12 countries fighting deforestation: Belize, Honduras, Nicaragua, Panama, Cameroon, Ethiopia, Burundi, Senegal, Zambia, India, Philippines, and Haiti. A Real Tree works with, Trees for the Future and Sustainable Harvest International to, “provide materials and education to local communities o plant trees in an ecologically-beneficial manner.

GoodGuide: This app allows the consumer to monitor the environmental and social impact of an individual product. Before a purchase is made, the consumer can read a brief review on the products’ impact. The GoodGuide’s database consists of nearly 70,000 products and reviews.

Green Car Buddy: This app is a client/server app that facilitates that sharing of rides and parking spaces. The idea is to promote carpooling, and decrease the amount of cars on the road, thus causing less pollution. You can register through your facebook account, or create a username distinct to Green Car Buddy. You can browse the app for rideshares leaving from one specified location to another. You can limit your search to a particular time of departure, or the gender of the driver. As a server, you can limit who is eligible to accept a ride from you by designating a gender option. If your search does not have what you are looking for at the moment, the app will email you when what you are looking for becomes available. This app is free to download and very easy to use. Green Car Buddy is a truly revolutionary idea. As its users grow, so will its impact. My only concern is your safety. Be careful my friends, and always tell someone where you are going.

-Jaclyn Bauman

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