With World Fair Trade Day behind us, and news that Fair Trade sales are still growing despite the global recession, evidently Fair Trade products are in demand! Fair Trade movements such as Fair Trade Towns, Fair Trade the White House, and Fair Trade Your Home have been growing with success and campaigns have been popping up all over the country. Green America has brought the Fair Trade world a new focus: Fair Trade Your Supermarket! Green America has some hefty partners in this campaign including Fair Trade Federation, Fair Trade Towns, Global Exchange and Fair Trade Resource Network. This sort of teamwork is what Fair Trade is all about!
The idea behind the campaign is that although demand for Fair Trade products is high and continuity growing, many Supermarkets throughout the country do not carry ANY Fair Trade products. This grassroots movements asks consumers and people like you to get involved and help persuade their local Supermarkets to carry Fair Trade certified products. They have an easy link to give suggestions on exactly how you can convince your market to carry Fair Trade items, beginning with taking stock of what they already carry. They have also set up a map showing where campaigns are taking place, tips on what to say and who to talk to, ask you to share your stories and pictures, and provide information on Fair Trade.
This new project is encouraging and it is exciting to see Fair Trade products enter the mainstream stage. Although we mostly support local Co-ops and independent markets, we think bringing Fair Trade to as many consumers as possible is a step in the right direction. The more products available, the more people will buy, and the more we will support fair labor and environmental practices throughout the world. Having supermarkets carry Fair Trade products will allow millions of Americans to support the workers of the world. We are really excited about this campaign and hope it spreads Fair Trade to all the corners of the country. Please, consider getting involved or at least letting others in your community know about the campaign. Take the stand today and Fair Trade Your Supermarket!