Fair Trade LogoAll we hear is recession, depression, and bankruptcy from everyone’s mouths from the Media, to the President, and just about everyone on the street. Well don’t let all this negativity get you down, because we have some excellent sales news to report!  This month the Fair Trade Resource Network announced that despite a Global Recession, world Fair Trade sales rose 22% in 2008! This is very encouraging data, especially because as many industries downsize and disappear, its great that a conscious industry is growing.

Not only did they announce an overall increase in sales, but for many countries they have seen a huge jump. For instance, Canada’s Fair Trade sales grew 67%, Finland saw an increase of 57%, New Zealand grew a whopping 73%, and Sweden took the top spot with a growth of 75%! Sadly the US Fair Trade sales only grew 10%, but at least there is some growth. Also, Britain who only expanded their sales 43% became the country with the most Fair Trade sales worldwide.

On top of all these wonderful increases, its extremely exciting to announce that several Fair Trade industries are also expanding their sales. This includes the Fair Trade cotton (which of course we at AP use) industry sales grew 94%!!!! It is a grand feeling to know we, and you as loyal supporters, have contributed to such a high level of prosperity. It is a promising figure to see! Cotton is not the only fast progressing Fair Trade product, the sale of Fair Trade tea increased 112% and Fair Trade bananas sales grew 28%.

These figures may seem small or possibly a tad on the boring side, but if you are still reading at this point, I want to express how overwhelmingly encouraging they really are. Because despite other industries going bankrupt, Fair Trade is seeing real increases. Does this mean people around the globe are paying attention to their consumption choices? We certainly hope so!  Information and statistics like these are supportive evidence to the idea of a positive change in our global economy. So if you aren’t a supporter already, please pay attention to what you buy. Because really your power is in your dollar!

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