Next week marks the beginning of World Fair Trade Day! It’s a day to celebrate and bring awareness to the issues of labor rights and Fair Trade. Only a few days after International Worker’s Rights Day, World Fair Trade Day is just as important when it comes to labor issues. It is a day to draw attention to a different way to do commerce, a responsible way.  Although there are many ways to support Fair Trade in your daily life, but to celebrate the movement in one day across the world is pretty exciting!

What’s more exciting is we are participating in Fair Trade Boston’s World Fair Trade Day Scavenger Hunt! We have teamed up with Fair Trade Boston and Cambridge’s Sudo Shoes to participate in this awesome fair trade party. The Scavenger Hunt will take place all over the cities of Boston, Cambridge and Brookline on Saturday May 12th from noon to 3pm.  People wanting to participate are encouraged to RSVP and download the free SCVNR app.

All day on Saturday, participants will be visiting many locations including Ten Thousand Villages, Ben & Jerry’s, and Sudo Shoes. The best part is you can win a Fair Trade prize at every location you visit! The more locations you visit, the more likely you will win one of the Grand Prizes from awesome Fair Trade companies including yours truly (Autonomie Project), Ten Thousand Villages, Equal Exchange, Haley House, Ben &
Jerry’s, and City Feed and Supply.

But the fun doesn’t end there! After the Scavenger Hunt ends, everyone is invited to a Fair Trade Ice Cream Social! All are asked to meet at the Equal Exchange Cafe to have delicious Fair Trade ice cream floats from Ben & Jerry’s, Maine Root, and Equal Exchange.

We are super excited to be participating in such a unique and fun event for Boston area residents! If you are in the area, please join us for the Fair Trade Scavenger Hunt on May 12th and win some awesome Fair Trade goodies. Why not go?

You remember that childhood rhyme: “I scream, you scream, we all scream for Fair Trade ice cream! ” Ok so maybe the childhood rhyme didn’t include Fair Trade, but it does now! This week was a triumphant one for the Fair Trade world, as ever popular ice cream giant, Ben & Jerry’s announced all their ice cream will be fully Fair Trade certified by 2013! That means all ingredients used in over a hundred delectable flavors will be Fair Trade certified!!! The Fair Trade world is buzzing about this recent development as well as mainstream media outlets including the BBC.  In fact, Ben Cohen & Jerry Greenfield were interviewed on the BBC about these changes (click to watch the video).

It may come to no surprise that a hippie-esque, responsible company from Vermont would make such a commitment, however it has been a long time coming. In 2005, Ben & Jerry’s became the first ice cream company to source some of their ingredients through Fair Trade means and currently provide Fair Trade flavors such as Chocolate, Vanilla and Coffee Heath Bar Crunch.  Ben & Jerry state themselves that if it weren’t for their corporate partners, Unilever, the transition to Fair Trade would have happened long ago. It looks like they have finally convinced the higher-ups going Fair Trade is the natural evolution for a company like Ben & Jerry’s. It is encouraging to see major companies like this hop on board and we certainly hope it becomes a trend.

Such a commitment by a company as large as Ben & Jerry’s will make a huge impact. Not only will it bring Fair Trade directly into the American mainstream marketplace (bringing awareness right to our doorsteps), but it will also provide a partnership with several Fair Trade cooperatives, totaling close to 27,000 farmers! Wow! This is really going to affect several people in this world and the achievement should be celebrated. FLO’s Chief Executive, Rob Cameron put it best when he stated, ” Tackling poverty and sustainable agriculture through trade may not be easy but it is always worth it, and Ben & Jerry’s has demonstrated real leadership in laying out this long-term ambition to engage with smallholders, who grow nuts, bananas, vanilla, cocoa and other Fair Trade-certified ingredients.”

We, at Autonomie Project, also want to extend our Thanks and Congratulations to the Ben & Jerry’s team for their Fair Trade pledge!  We have had the pleasure of working with some of their staff on the Fair Trade Boston committee. Here in Boston, we have a deep dedication to Fair Trade and are currently working together on a Fair Trade Towns Initiative to help Boston become a Fair Trade City! We are getting closer and closer to making our wonderful city a Fair Trade certified city and we are glad we have Ben & Jerry’s walking with us. Now if they would just make a vegan flavor or two, we could celebrate this Fair Trade by none other than eating some ice cream!

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