Today, ebay announced the launch of WorldofGood.com a “people positive” and “eco positive” online marketplace featuring hundreds of sellers (including yours truly!) that offer eco-friendly, vegan and Fair Trade goods.  With the power of ebay technology and the eye-soothing marketing and graphics of World of Good, shoppers are now completely empowered to align their values with their purchases and can easily browse through thousands of products with the comfort and confidence that they are shopping in a socially and environmentally responsible manner!

More than just a typical online shopping experience, WorldofGood.com features a very active community site where you can join in-depth discussions on relevant issues, post a blog, or ask that question about being ‘green’ that’s been hanging around the back of your head for so long.

Worldofgood.com also takes corporate transparency to an all new level by bringing shoppers up close and personal to the people behind the products on every single product page!  Not only is every seller required to be verified by an independent “Trust Provider” that ensures a core set of ethical and environmental standards are met, such as Coop America, Aid to Artisans, and B Corp (among many others), but every product features a photo and story about the person who actually made the product.

Each product also comes with an easy to read guide on how that particular purchase is helping the planet.  Called “Goodprint”, this guide lists how each product helps people, the environment, animals or a specific cause by, for example, empowering the producers, using eco-friendly production, or preserving a species.  Shoppers can browse products by the “goodprint” that matters most to them so that they can control exactly what impact their purchase makes.  Shoppers can also weed through the listings by shopping by category, region of the world, price range, or trust provider.

This is an incredibly exciting leap forward for small Fair Trade businesses like ours.  Worldofgood.com is seamlessly linked to ebay.com putting ethical shopping choices in front of ebay’s 84 million active users worldwide!  We encourage you to spread the word, join the fun, check it out, and do a little shopping!