March 13, 2012
February 29, 2012
I must admit, although I am a fan of movies, my favorite part of the Oscars is watching the red carpet pre-show. There is nothing quite like the glamourous fashion show that takes place on Oscar night. Hollywood’s finest make their most important fashion decision of the year, as one wrong step could land you on the terrifying “Worst Dressed” list. But what if a little more thought, or rather consciousness, was put into their decisions. Step through the door, Livia Firth.
Livia Firth has been working through a partnership with Vogue UK since 2010 to bring green and eco-friendly designs to the red carpet. However, this year the green challenge was expanded to pair top environmentally friendly designers including Stella McCartney, Sarah Burton, and Gucci with A-list actresses to strut green red carpet looks.
So which big names turned the red carpet green on Oscar night? Some of the biggest names in the industry were dressed eco consciously. Including, Best Actress nominee Viola Davis and Best Actress winner Meryl Streep. Also on the list were Livia herself and her husband Colin Firth, Kenneth Branagh and Damian Bichir. Here are our favorite ethical looks:
Well no one can deny Meryl Streep’s dress was gold class. Her stunning gold dress was Lavin’s first custom eco-friendly gown. Made with Eco Certified Gold fabric the gown became a winning look in more than just fashion. Livia Firth was delighted that one of the Green Challenge dresses was worn by the Best Actress winner. We love this look and so glad her eco dress could get some limelight.
But we can’t ignore Livia Firth’s amazing gown. Her red Valentino dress was made entirely out of recycled PET material and was gorgeous. And who can forget her best accessory, her husband actor Colin Firth, who was also sporting eco-friendly treads in his tux. We may be a sucker for red or maybe the fact that Livia Firth is the spearhead behind getting green on the red carpet, but we thought this was Oscar night’s winning look.
We can’t wait to see next year’s green looks and to see which big name actors will be dressing with ethics!
June 10, 2011
We all know the history of the American Civil War, but did you know about the second largest armed uprising within the United States? I am probably the biggest history nerd I know and I only recently read about the Battle of Blair Mountain . Sure, I know about the struggles of the early 20th Century workers and the power of early corporations, but somehow this story circumvented my radar, or was buried in my brain caverns under all the history books I’ve read in the past twenty years. The story plays out like a modern day sweatshop:
During the late 19th and early 20th Centuries “Big Coal” was running the show in West Virginia. They had set up “company towns,” meaning a single company not only owned the mine and equipment, but the workers, the hospitals, the houses, the utilities, the stores and the government as well. Workers were subjugated to long days and dangerous working conditions–some of which would make your hair stand on end. In a recent re-telling of the story, Robert F Kennedy Jr explained, “Working conditions were horrendous: men and their sons worked 12 to 16 grueling hours in dark, dangerous mines dying from a notorious plague of subsurface explosions, cave-ins and black lung“
On top of dealing with these conditions the workers were basically feudal serfs to the coal lords. In the towns in which they lived, the companies owned the police and hired cronies to carry out intimidation and suppression, even using tactics such as espionage and murder. And just to add salt to their wounds, some local and state governments condoned these actions by turning a blind eye and supporting the companies.
Well in the early 20th Century the miners were fed up with this controlled lifestyle, which is deliciously ironic considering they existed in a “free” society. With workers unionizing all over the country during this time, union leaders entered the area through some sympathetic politicians. After a major supporter of the miners, Sid Hatfield, was assassinated in broad daylight, the workers formed a 10,000 member protest and marched for six days to the top of Blair Mountain. What proceeded was a deadly battle between Big Coal cronies and miners that included an order from President Warren G Harding (perhaps one of the most corrupt US Presidents ever–which is saying A LOT) to intercede on the side of the coal companies. The miners were gunned down and surplus WWI bombs were dropped upon them. Not to say they didn’t arm themselves and after intervention from the US Forces on their own citizens, they dispersed. Fearing they may be convicted by a corrupt government for treason, they tossed their ammunition and arms into the woods surrounding Blair Mountain. Almost a century old artifacts can still be found along the mountain, which is quite literally a gold, or shall I say “coal”mine for a history lover like myself.
The aftermath of this insurrection proved to be pivotal not only for the workers but for the union movement itself. Sixty years later, unions are one of the Average Joe’s only protection from somewhat unchecked corporate power. Sure, the government now includes higher working standards and moderation of companies, but how long will that last? Only a year ago, the Federal government ruled corporations have the same access to First Amendment Free Speech as a US citizen, and can legally fund campaigns with no limitations. At first glance, this may seem minor, but the consequences have the power to rattle the very foundation of our democracy. The corporations, which have proven themselves can not be trusted, will literally and legally buy out elections. On top of this, the extreme right, who says they stand for the people, have taken an all out war against public unions in the MidWest.
Although the country and world has changed drastically since the Battle of Blair Mountain, Big Coal still exists and is currently backed by many a politician. Recently, Blair Mountain has been pegged to have it’s top blown off and mined. Mountaintop removal mining is not only ecological harmful, but it also results in job loss for the area and in this case destroys a historic landmark–still filled with artifacts, if I may remind you. Luckily, environmentalists, labor groups, and historians have banded together to save Blair Mountain and bring attention to worker’s rights, sustainability, and the protection of the Appalachian legacy. The March on Blair Mountain began earlier this week and will culminate with thousands of supporters atop the symbolic mountain. Hundreds have been marching in the heat and thunderstorms all week and a few hundred, including ex marines and a wheel chair bound grandmother have been arrested.
Thousands are expected tomorrow, June 11th, to show solidarity. If you are not in the region, you can follow the March online and send your support virtually. Even more important, let you voice be heard. Sign the petition for Obama to preserve Blair Mountain and end mountaintop removal mining simultaneously.
So it seems we have entered a new era where rather than evolving and working on the unions, who by the way are not a perfect solution either, we are letting them be destroyed. This is where the people step in. We need to preserve our democratic power.
June 8, 2011
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The tangible world that we once knew is long gone. Paper records, the Dewey Decimal system, and paper money protected under lock and key, is a dwindling reality. The United States’ entire economic system is represented by a keyboard stroke. Business owners have substituted office space and filing cabinets for cell phones. Moms have replaced crumbled pieces of paper with grocery list apps.
Purchasing a smartphone, particularly an iphone, has proven to be a valuable investment for millions of people. If you are not a small business owner, or a mom, or a banker, but an environmentally conscious participant in the game of life, your iphone purchase can be just as valuable an investment as theirs have been.
I have put together a list of Apps that promote a ‘greener’ lifestyle, and in doing so, discovered the remarkable impact of a seemingly indulgent purchase.
My Carbon Footprint: This app was created by the Blue Chip Marketing Company. It is an easy-to-use application that lets you calculate your carbon footprint. Getting started, you are prompted to answer 10 initial questions and then 1 question everyday after that, to track your impact on the environment.
Free 2 Work: Supported by the company Juniper Networks and U.S. Department of State’s Office to Monitor and Combat Trafficking in Person, this app is part of a larger movement that grades companies based on their labor practices. The Free2Work app was designed to allow consumers to easily browse companies’ labor practices, and aid in making socially conscious purchases. This is app is free to download, and very easy to use.
A Real Tree: Created by Mokugift, this app allows you to plant a tree from your iphone. It is truly remarkable. The trees are planted in one of 12 countries fighting deforestation: Belize, Honduras, Nicaragua, Panama, Cameroon, Ethiopia, Burundi, Senegal, Zambia, India, Philippines, and Haiti. A Real Tree works with, Trees for the Future and Sustainable Harvest International to, “provide materials and education to local communities o plant trees in an ecologically-beneficial manner.”
GoodGuide: This app allows the consumer to monitor the environmental and social impact of an individual product. Before a purchase is made, the consumer can read a brief review on the products’ impact. The GoodGuide’s database consists of nearly 70,000 products and reviews.
Green Car Buddy: This app is a client/server app that facilitates that sharing of rides and parking spaces. The idea is to promote carpooling, and decrease the amount of cars on the road, thus causing less pollution. You can register through your facebook account, or create a username distinct to Green Car Buddy. You can browse the app for rideshares leaving from one specified location to another. You can limit your search to a particular time of departure, or the gender of the driver. As a server, you can limit who is eligible to accept a ride from you by designating a gender option. If your search does not have what you are looking for at the moment, the app will email you when what you are looking for becomes available. This app is free to download and very easy to use. Green Car Buddy is a truly revolutionary idea. As its users grow, so will its impact. My only concern is your safety. Be careful my friends, and always tell someone where you are going.
April 7, 2011
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Time Magazine, Martha, Oprah….Oh my! It seems that everywhere I turn these days, people are talking about veganism. Just a few weeks ago I was shopping with my Mother and we stumbled into a bookstore on Telegraph Ave in Berkeley. Mind you, we were in Berkeley, but much to my delight the front table was covered in vegan cookbooks. Not just vegetarian books, but vegan books. After flipping through the books and salivating over all the tasty recipes, it dawned on me how far veganism has come.
I have been vegan for nearly twelve years and have seen the movement grow and evolve. Over the years hundreds of vegan products have landed on the market, restaurants are popping up all over the country, not just in the cities, and an increasing number of cookbooks have been published. We vegans have been celebrating the expansion of our lifestyle, but something else is changing.
It seems the mainstream media has either just figured out what vegan is or more likely they have come to realize how much money they can make off the market. In the last month or so, vegan shows have been appearing in the least likely places. In early February, the head mogul herself, Oprah hosted a “Vegan Challenge” show where she and her entire staff went vegan for one week. She also had high-profile guests such as Kathy Freston discuss the issues of food and veganism. To see a piece of the show, see below:
Then just a few months later, Martha Stewart produced her own vegan show, which she so thoughtfully titled “The Vegan Show.” On her show, she interviewed the lovely Farm Sanctuary founder Gene Baur about animal rights and tried out some of Kathy Freston’s tasty dishes. But the deluge of all things vegan didn’t end there. Time Magazine published the article “The Morality of Mealtime” where they discussed factory farming and spoke to Gene Baur. And finally at the end of last month Animal Planet released information that they would be producing a reality TV show around the vegan bakery in PA, Vegan Treats (which we have had the pleasure in gorging ourselves in).
Now you may think to yourself, does this mean the vegan lifestyle is growing and becoming more mainstream? The answer isn’t a simple yes or no. While I think it is terrific veganism is getting so much attention, I hope it isn’t just a media fad, much like the Atkins or Blood Type diets. It seems the media seeks out about something interesting, focuses on it for awhile, and moves on. This may be the reason for all the coverage, however, all this attention is bringing awareness not only to the movement but to the abuses in the meat and dairy industries. The more people understand the many reasons behind going vegan, the less we will seem like extremists and the more options there will be for us.
In the end, it doesn’t really matter why people are covering the vegan world, but it matters how it will affect the movement. If people turn to their TV, their magazines and newspapers for answers, we might actually see some change for the animals and acceptance of those who chose to live their lives as vegans.
February 2, 2011
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You may see her as a beautiful actress with a big smile and a sparkle in her eye, but CameronDiaz is much more than that. Not only is she fun-loving and outgoing, but she is doing her part for the environment. She lives green in her life on a daily basis, as well as being an environmental activist. Whether Cameron is driving her prius, recycling, or watching her energy consumption, she is always doing her part for the world.
In 2007, Cameron took her environmentalism into education by writing the foreword for The Green Book: The Everyday Guide to Saving the Planet One Simple Step at a Time. She believes that everyone can do their part, whether it’s big or small. She also explains that the earth is the one thing that everybody shares. We survive off the earth and it is the only thing that every being on this planet has in common.
Beyond her writing abilities, Cameron also has an alliance with Live Earth and helped promote their launch. On 7.7.07 Live Earth went live with concerts on 7 different continents to spread awareness of the Climate Change facing our planet. Cameron teamed up with former VicePresident, Al Gore, and Kevin Wall to create the “Most Watched Online Entertainment Event Ever,” which caught the attention of millions of people.
Perhaps the coolest thing she has done was the MTV series Trippin‘, which targeted the youth of America. The next generation is our future, and it is important they are aware of our environment.
In the show, Cameron and her friends, including Drew Barrymore, explored different parts of the world, some of which are in danger and need help. The crew informed the viewers of the beauty and importance of each place, as well as how they can help and get involved. This just goes to show how great of a person this actress is and how important environmental issues are to her.
Obviously this “wonder-woman” can not dedicate 100% of her time to going green, but she does what she can, when she can. For example, when she is working in the city she often visits the gardens where she takes off her shoes ,and just relaxes barefoot in Mother Nature’s beauty. Cameron even goes as far as hugging trees. She literally loves to just be one with the Earth. She is just the little “green princess” of Hollywood.
December 1, 2010
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July 27, 2010
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While discussing new blog topics at the AP headquarters, we thought of a great new series called Ethical Celebrity Profiles. We realize that many actors, musicians, writers, and other famous people are involved in amazing ethical campaigns. They may be famous for their art or money, but some in the spotlight use their fame for good. Since we know of quite a few famous do-gooders, we thought we would feature a few and our first is Coldplay‘s leading man: Chris Martin.
To tell the truth, my interest in Chris Martin had little to do with ethics and everything to do with music. When Coldplay’s first album, Parachutes hit the scene in 2000, they exploded to international fame, going Platinum. This Alternative Rock band made their mark on the US and international scene with their hits Yellow and Trouble and are currently creating their fifth studio album. Since I first heard their music, I have admired Chris Martin, although once I learned more about him my adoration increased tenfold. For not only was he a gifted musical artist and rockstar, but he was increasingly involved in the Fair Trade Movement.
Chris Martin is likely Fair Trade’s best friend, if not its most famous friend. Even though the Fair Trade Movement is growing, it lacks celebrity endorsements in the same way that the Green and Animal Rights Movements have been able to gain. It would only make sense that the first real celebrity Fair Trade spokesperson would hail from the UK, where the movement is incredibly strong. That being said, Martin has been a huge supporter of Fair Trade. Often on stage, he wears an equal sign on his hands, has Fair Trade messages on his piano, and even speaks about the cause during performances. However small this may seem, it is bringing worldwide attention to a global issue. Fans of Martin and Coldplay are being introduced to what is likely a new concept for them.
On top of his subtle and not so subtle concert endorsements, he is also heavily involved with Oxfam’s Make Trade Fair campaign. He himself has even traveled to countries like Ghana, Haiti, and Mexico to learn about working conditions and spread the Fair Trade message. He’s also made videos, gathered signatures at shows, and attended international Fair Trade conferences. Some people have called him the Bono of Fair Trade, to which he believes himself to be a “third-rate Bono” and for him, his only cause is Fair Trade. Coldplay first became involved in Fair Trade in 2002, when Oxfam approached them. At the time, Martin hadn’t any idea what Fair Trade was and what the issues were at hand. Oxfam sent the band on a trip and their eyes were immediately opened. Martin said this of learning the issues of trade:
“But you go on a trip and learn how the importing and exporting of goods around the world works, and you realize it’s a huge crisis. We’ve now seen, firsthand, the problems caused by America dumping rice on Mexico, or Haiti not being allowed to export its agricultural products.”
Since 2002, Martin and his band have worked closely with Oxfam, campaigning during concerts and on their own time as well as their spokesperson, which includes this inspiring video below:
For the Fair Trade Movement, Chris Martin and Coldplay are making waves. They are bringing a fringe cause into the limelight and spreading the message to the mainstream. It is inspiring to see celebrities use their fame for the better and hopefully more of the rich and famous will begin spreading the Fair Trade message. But until then, we have Chris Martin as our Fair Trade front man. And we are happy to have him!